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Authoritative font. Different layouts inspired by indie/professional makeup brands. Most importantly, less copy. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1587829796047-SLHD4RZZYGDCZQ9VA78J/Mother%27s+Day+2017.png WORK EXAMPLES - MOTHER’S DAY During my time at Revlon, I wanted the Elizabeth Arden Mother’s Day message to be special and different…something that would empower mothers and all women. So I created this idea around how mothers are super women because they can do it all. 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2024-09-19 http://www.thisislindsay.com/design daily 0.75 2023-12-18 https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435475484432-U19W2YFS28DXUEVF6CDX/image-asset.jpeg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435476664962-NQ71OOX00CU4XY32IOZ7/image-asset.jpeg GRAPHIC DESIGN Parsons The New School For Design - Gestalt Displaying radial symmetry. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1551657487355-YTOEZFJVM2GUMEQSR88O/edited.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435201375947-HSSBUEEYQLY7RM7YFNIW/image-asset.png GRAPHIC DESIGN Parsons The New School For Design - The Trendy Shoppers of Beacon's Closet This infographic shows how typographic contrast can be used to direct a viewer's attention and carry meaning within visual communication that reduces the need for words. The map shows the number of people that shop at Beacon's Closet at different times of the day. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287903140-NGCCO9YMIGAHWAFJ6YV0/1.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287905431-ALNFKUCVDT8YEDKAHSOQ/2.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287911830-1WJDANRYW2AXRV81JN20/3.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287920853-JTVD37EDRF61TS9A304Y/4.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287926865-7V6MKYCH2BILL14SGX36/5.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287930791-75WYH3G76L2YOKHNGBTW/6.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287940701-TED28GS2FQZW7GAGYH3Q/7.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435287946843-YLIBT0JG9V7Q148UPBI8/8.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435476556378-UMEF9X7NGUQLCR8PP238/image-asset.jpeg GRAPHIC DESIGN Parsons The New School For Design - Gestalt Displaying continuance. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435475942737-LKDVK1RA3LVJK89B4SPR/image-asset.jpeg GRAPHIC DESIGN Parsons The New School For Design - Infograph Creating a visual timeline featuring all of the men and women Madonna dated from 1979-2011. Inspiration for an editorial. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435475564749-9K8S2ZM86ZYQDU1ZFDK8/pattern-page-001.jpg GRAPHIC DESIGN Parsons The New School For Design - DIY Kit Packaging Design I created a DIY Incense Kit and the main color was purple. I designed two different patterns for the box. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435201404468-AB05YJL52T9V3U4FBLK0/image-asset.png GRAPHIC DESIGN Parsons The New School For Design - Visual Organization & Redesign Poor information design can frustrate and disappoint a user, and often has a larger impact on their lives if they misread a schedule, form, or map. I chose to redesign the 1040 tax form because it is full of information and is complicated to fill out. I identified the areas of complexity in the visual structure and hierarchy and developed an improved version that is easy to use, easy to understand, and pleasing to fill out. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1471923016718-UI3ZWP1MX69RY185SDAU/Screen+Shot+2016-08-22+at+11.24.52+PM.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1455682255954-DMSFKZWIAT15HRT0JAXT/Lindsay+Better+Script+Tilted.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1442117911614-1BP6RB758JK1ZM1WA6GL/Panda+Wearing+Suit.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435202416250-0KWD01CT6SFU1HT9652N/2523.png GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435202401950-M6V603G4F6XYTT19E506/124.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435202406357-NVL2SU14HZTKBOOY3OW8/12421.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435202410452-C5563LP5BHI8TUA0BSQ5/kjhjk.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1436406794996-NC7SEJKOEWK9RP03M7CI/squirrel.jpg GRAPHIC DESIGN https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435199637561-PSZH6859UD7H915SXKSG/image-asset.png GRAPHIC DESIGN Parsons The New School For Design - Branding Through Letter Forms A study of branding through letter forms, kerning, tracking, line spacing, and alignment. These are logotypes based on a list of 6 adjectives, 6 nouns, and 6 verbs that expresses my personality. The letters used for the first logo are from my last name (LAI), sliced, and rearranged. The second logo is based off of my first name (LINDSAY) and inspired by different metals as well as my cultural background. https://images.squarespace-cdn.com/content/v1/558a0d54e4b050b2d0dcb9e4/1435201348029-R1YHCJL5W102GQSA45OD/image-asset.png GRAPHIC DESIGN Parsons The New School For Design - The Craft of Type The intent was to practice the principles of typographic contrast by creating a typeface. My inspiration was based off the game Tetris. When creating my font, I followed the grid system as well as tinkering with thick and thin lines.